Mindset Shift: Business Partner First, Communication Expert Second

Demonstrating value starts with a deep business understanding. Knowledge of your company’s top revenue streams, competitive threats and EBITDA will help you show up consistently, build relationships with senior leadership and demonstrate how strategic communication adds value to your company. Join this session prepared to shift your mindset and discuss:

  • How to build your business and industry knowledge.
  • What your clients (senior leaders) expect from communications.
  • Strategic vs. tactical client relationships.
  • How to connect your business knowledge to your communications planning.
  • Proactive and powerful client consultation.
  • Julie Baron
    Affiliate consultant
    Ragan Consulting Group