Media literacy is now mission-critical for PR pros, communicators and content creators. With AI fueling "content slop" and trust in news declining, communicators must know how to judge credible coverage—and create it themselves. In this short explainer, Sally Lehrman, Founder of The Trust Project, breaks down four of her Trust Indicators used by major newsrooms worldwide. She shows how to evaluate trustworthy reporting and apply the same principles to your own PR, media relations and owned content so your work earns trust, clarity and credibility.
Media literacy is now mission-critical for PR pros, communicators and content creators. With AI fueling "content slop" and trust in news declining, communicators must know how to judge credible coverage—and create it themselves. In this short explainer, Sally Lehrman, Founder of The Trust Project, breaks down four of her Trust Indicators used by major newsrooms worldwide. She shows how to evaluate trustworthy reporting and apply…
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