Measuring What Matters

Companies recognize that a robust CSR and purpose strategy is critical to brand reputation and culture. Once you’ve made the commitment to address certain social issues as part of your mission, you must walk the talk, keep your ear to the ground and measure your organization’s impact on a cause. Not only will one-off campaigns and empty promises not cut it—they could cost you employees and customers. In this session, we’ll cover:

  • Strategies for conducting consumer surveys and awareness research to measure the impact of your purpose-led campaign
  • How to create proprietary metrics that suit your brand and the causes you support
  • What to measure on your social media channels, and what not to measure, to gauge the effectiveness of your purpose communications.