Measurement matters! Best practices to prove the value of internal email

Employees fend off dozens, even hundreds, of messages daily. It's likely that your well-designed, carefully-crafted emails get lost in the shuffle.

Join Michael DesRochers of PoliteMail Software for his webinar on best practices for internal email measurement.

This session is designed for corporate communicators—YOU!

Michael will help you understand email metrics. He'll show you the top ways to use them. He'll show you how to communicate dollars-and-cents email value to senior execs using metrics.

Register for this webinar and you'll also learn:

• How metrics can enhance your strategic communication plans
• Why you should NOT rely on email “opens” as a success indicator
• Other good email metrics to take into consideration
• The best organization methods for distribution groups to optimize targeting and results
• The latest email and intranet tracking tools
• Why you should rarely promote the email open rate to management: the truth about a “good” rate
• How to build a powerful communications dashboard using web analytics, email metrics and survey results