Measurement Certificate Course for Communicators – Part 1

The Strategy: Apply Proven Principles to a Modern Measurement Framework

Too many communications programs fail to go beyond surface vanity metrics that don’t tie to organizational goals — or help teams improve their messaging and results. This session will give you the planning roadmap you need to track and prove organizational impact. You’ll learn:

  • How to audit, test and assess your organization’s communications
  • How to define and set more meaningful, measurable objectives
  • The latest Barcelona Principles and what they mean to your program
  • 6 steps to the perfect measurement system — from setting objectives and aligning activities to tracking outputs, outtakes and outcomes
  • A simple integrated matrix to help you track and report internal comms, employee engagement, executive comms, media relations and social media
  • Katie Delahaye Paine
    Founder and CEO
    Paine Publishing
  • Nicole Moreo
  • Ann Marie Halal, APR
    Senior Manager, Communications