Measurement Certificate Course for Communicators – Part 1

Katie Delahaye Paine is the founder and CEO of Paine Publishing. Also known as the “The Measurement Queen,” Paine pioneered measurement for 30 years. She founded two measurement companies, KDPaine & Partners and The Delahaye Group. She is author of “Measure What Matters,” “Measuring Public Relationships” and “Measuring the Networked Nonprofit: Using Data to Change The World." That book, co-written with Beth Kanter, earned the Terry McAdam Book Award. Paine Publishing is the first educational publishing firm entirely dedicated to making more "measurement mavens." Its newsletter, "The Measurement Advisor," is the industry’s most comprehensive source of information about best practices in communications measurement. In her consulting practices, she designs measurement dashboards for some of today’s most admired organizations. Pain is a leading promoter of PR and social media measurement standards and is a Senior Fellow of the Marketing & Communications Center at The Conference Board as well as a founder and member of the Institute for Public Relations Measurement Commission.

Nicole Moreo has a proven track record of looking beyond metrics and developing analytics programs that have a direct impact on strategy optimization and business outcomes for her clients. The ability to tell a holistic data story across an audience’s journey is at the crux of Moreo’s passion and expertise. She integrates data points across the entire marketing and audience ecosystem to identify the trends and insights that lead to smart, sophisticated strategies and support ongoing business efforts. Before joining LinkedIn, Moreo served in a leadership position at the global agency Ketchum as EVP, Head of U.S. Analytics overseeing and guiding a team of analysts across 13 industry sectors and integrating with multiple specialties. Moreo is the North America Chapter Chair of AMEC (International Association for the Measurement and Evaluation of Communications) and was named one of the “Top 25 Innovators in America” by The Holmes Report (PRvoke Media) in 2016.

Ann Marie Halal is the senior manager of communications at Eaton, which was recently named one of the World’s Most Admired Companies by Fortune magazine for the fifth straight year. She perviously served as the manager of communications, senior manager of external communications and manager of digital communications at the power management company. She's also served as an adjunct professor at John Carroll University, media relations manager at Wirtz Integrated Marketing and reporter at Crain Communications.