Whether you’re brand new to SEO or need to refresh your skills, this crash course will help you ensure your brand dominates search results. We’ll dive into how search engines work, the timeless SEO tactics every communicator should be using in the wake of COVID-19, and recent algorithm changes to keep in mind when formulating your content strategy.
You’ll learn how to:
- Use expertise, authority and trust to climb search engine rankings
- Develop a checklist for creating optimized content
- Deploy both evergreen and timely content that bolsters your online brand reputation
- Create and optimize content that keeps stakeholders informed during the COVID-19 pandemic
- Avoid common SEO mistakes hurting your content reach
- Understand the impact of the Bidirectional Encoder Representations from Transformers (BERT) update