Making Your Writing More Compelling

You can approach a topic creatively, approach it from the most innovative angle, but if the writing is flat and unconvincing, the project can still go awry.

In this nuts-and-bolts section, the award-winning writer and workshop leader Jeff Herrington will provide insights on how a few tweaks to how you write can spell the difference between being overjoyed and being overlooked.

He’ll show you how to:

  • Embed powerful words so your writing is more persuasive
  • Ensure that quotes drive the message home
  • Replace copy that focuses on inanimate objects with copy that highlights real human beings
  • Use literary devices to make your content more memorable
  • Inject life into your work by emphasizing action rather than things
  • Jeff Herrington
    Jeff Herrington Communications