Making Short-Form Magic on TikTok

By the end of this year, TikTok is expected to reach 1.5 billion users, anchored by marketers who embraced the short-form video platform’s unique ability to simultaneously entertain and engage Gen Z with branded challenges, educational content and more. In this session, we’ll explore how to craft social videos on TikTok that keep emerging audiences watching.

You’ll learn:
• Tips for creating branded content that also offers value to your audience through inspiration, education and humor
• How brands crowdsource audience content on TikTok to recruit talent
• Platform-specific tips for working with influencers on your brand channel.

  • Catherine Halaby
    Head of Entertainment, North America
  • Jason Recher
    VP of segment content creation and digital integration
    Disney Parks