Making a Difference: Increasing Diversity, Inclusion and Purpose Through Social Media

From increasing visibility for internal DE&I commitments to taking a stand on racial equity and social justice online, organizations across industries are being called to the mat on how they’re making a difference for employees and consumers across backgrounds—and social media platforms have become the magnifying glass as consumers look to how brands are responding to the call. In this closing panel, you’ll learn from Vanessa Mbonu, Digital Director for the NAACP, and Kevin Clayton, Vice President of Diversity, Inclusion and Community Engagement for the Cleveland Cavaliers. As they answer your questions, they’ll share how to use digital content to emphasize your DE&I commitments, take a stand on social justice and racial equality issues and more—in meaningful ways that match your organization’s values and goals, and without attracting backlash on Twitter, Facebook or Instagram.

You’ll learn:

• Ways to amplify diverse voices within your organization as well as across your online and in-person communities
• Why your workforce culture, engagement and hiring practices are crucial to building trust around DE&I commitments—and how you can navigate scrutiny in 2021
• Tips for better listening and acting on feedback from employees and consumers when it comes to creating more inclusive and welcoming content