As audiences become more inundated with digital content, their attention spans shorten—and that’s especially true of younger consumers who are always connected across devices. Coupled with restlessness and feelings of isolation as people stay indoors amid the crisis, social media communicators are faced with the challenge of helping their followers connect while maintaining social distance. That tough task becomes even more challenging when crafting reopening plans that set proper expectations and foster trust. During this panel with Carey Polis, Digital Media Consultant for The Kitchn and Girls’ Night In; Jesse Bender, Account Director at Allebach Communications for Steak-umm; and John Smith, Senior Manager of Content & Editorial for Alamo Drafthouse Cinema, you’ll learn ways to inspire, uplift and soothe your community online.
- Ways to create upbeat content that can offer moments of distraction from COVID-19 news and grim outlooks
- Tips for streamlining and alleviating people’s information overload, instead of adding to it
- How to create content and highlight offerings with limited resources, a small staff, and/or no budget
- How to better understand and cater to your audience’s changed behaviors—while also aligning your plans and messages with brand voice and values