What if your employees cheered for their Monday standup like it’s the home opener? Only 31% of U.S. employees feel engaged—the lowest in a decade (CFO). Meanwhile Seattle’s sports giants keep fans (and staff) fired up season after season. In this fireside panel, integrated comms leads from the areas' leading sports teams share the locker‑room stories, rituals and metrics that transform game‑day electricity into everyday culture—and turn coworkers into die‑hard brand believers. Join us to hear:
- Inside Locker Room Lore: Candid stories of how Seattle franchises forge teamwork and a winning culture that steals hearts.
- Fan‑First Rituals: How to adapt hype videos, tunnel walks and even victory songs to spark pride across your own organization.
- Scoreboard Gamification: Ideas to roll out real‑time dashboards, leaderboards and playful incentives to keep wins visible.
- Coaching Coalitions: Explore ways to draft cross‑functional coaches to keep messages aligned across every channel.
