Light Up Your Feeds: Secrets of Sizzling, Shareable Social Media Copy

Nikki Sunstrum is the director of social media at the University of Michigan in the office of the vice president of communications. As an internationally recognized public speaker and advocate of strategic online communications, Nikki is responsible for developing innovative solutions to advance the University of Michigan’s over 200-year-old legacy of impact. Nikki leads U-M’s social communication team, the strategic oversight of the President’s Public Engagement and Impact Initiative, and U-M’s Social Integrity project. These efforts each aim to ensure that all online communications provide additional value to university stakeholders while mitigating institutional risk, elevating brand perception, and educating users of all ages, around the globe, of the lasting impact of these critical tools.

Tommia Hayes is a digital communications specialist who most recently served as social media manager at the National Committee for Quality Assurance (NCQA), an independent nonprofit that works to improve health care quality through the administration of evidence-based standards, measures, programs and accreditation. Before that, she worked as a senior manager of communications at CHC: Creating Healthier Communities. She’s an award-winning modern, multi-faceted marketer who has worked with celebrity ambassadors and the development of digital promotional assets ranging from websites to campaigns). With 10 years experience working in communications, she has a proven record of accomplishments in digital marketing, multi-channel, PR and customer outreach platforms. She has a passion for helping organizations build digital marketing efforts to reach more people and is a versatile writer across mediums.