Light Up LinkedIn with Thought Leadership

LinkedIn remains the platform of choice for brands looking to publish thought leadership content. In this session, we’ll look at how thought leadership content on LinkedIn has changed and how it has stayed the same over the last couple of years, while sharing best practices for spotlighting your internal and external work.

You’ll learn:

  • About the new features on LinkedIn that can help you up the ante on your thought leadership game
  • How to identify the target audience for your messages on LinkedIn
  • Tips for optimizing your profile (and your executives’ profiles) so thought leadership content is seen by the widest audience possible
  • Strategies for folding LinkedIn into your larger content plan
  • Regina Dowdell
    Senior Content Solutions Consultant