Let Yourself Be Seen: Coach clients to “soften the script, be yourself and build trust”

As speechwriters, we can easily become professional mask-makers, aiming to create a flawless persona for our clients. Unfortunately, that persona isn’t only not flawless, it’s false. In this session, former White House speechwriter Tom Rosshirt will show you how to balance connecting with the desire to appear perfect. He’ll review ways we can help our clients emerge from behind their masks—and touch the audience through the courage of being themselves.

Key Takeaways:

• Be your most radiant on stage
• Connect with the audience in a way that goes beyond words
• Bring out the great speech that’s already written inside