Keeping the Faith in Media – and Your Role in It

Only 36% of Americans have either a “great deal” or “fair amount” of trust in mass media, according to a 2021 Gallup poll. Meanwhile, 22% of journalists say trust in their area of coverage has decreased, according to Muck Rack’s 2022 State of Journalism Report. During this panel, we will discuss how communicators and reporters can work together to maintain and regain audience trust. You’ll hear about:

  • How news on social platforms like TikTok co-exist with traditional news outlets to build relationships with new audiences
  • Strategies for communicators to help media outlets preserve their vital role as the source of checks and balances to those in power
  • How communicators verify which stories they pitch across newer platforms and outlets
  • Matt Prince
    Head of Marketing Communications and PR
    Taco Bell
  • Natan Edelsburg
    Chief operating officer
    Muck Rack, The Shorty Awards