Accessibility and Social Media: Principles and Tools to Integrate into Your Social Media Now

If there’s one thing we’ve learned this past year, it’s that organizations that want to stay relevant and respected must embrace inclusivity. But inclusivity and accessibility are connected, especially on social media. Join to see how to bring your social media program up to speed with these expectations—and the latest tools for tracking social media results. You’ll learn:

• What changed: Why social media content must now be designed to connect ALL communities and amplify ALL voices
• How Broward Metropolitan Planning Organization (MPO) ensures accessibility
  for social media posts by implementing:
  • Alternate text for photos
  • Plainspeak to improve readability
  • Color contrast in graphics to improve viewability for vision impaired
  • Captions on videos
  • No use of strobe/flashing effects
• How your team can integrate these social media tools for better results:
  • Adobe Spark for better graphics, videos and project pages
  • Mentimeter to boost internal and external engagement
  • Sprout Social to improve scheduling, organize posts and pull analytics
• The new demands of workplace wellness: How to take an active role in combatting disinformation and communicating return-to-work on social media