Understanding your employees goes far beyond generational labels and surface-level segmentation. To truly connect and drive business value and culture, you need to understand not just who your employees are, but how they operate within your organization and what drives their behavior. This hands-on session will walk through a real-life project of culture, stakeholder, and persona mapping, including the measurements and actions to drive adoption, accountability, and strategic value to your organization. In the session, you’ll learn how to:
- Build your foundation: Review a stakeholder mapping exercise to uncover the groups driving influence inside your organization.
- Turn personas into strategy: Understand the strengths and limitations of personas. Translate your employee base into persona profiles. Capture what motivates each group and integrate these insights into engagement strategies.
- Analyze and measure culture: Evaluate your current workplace culture state to determine interventions or sustainment practices. Define clear success indicators to measure impact and create action.
- Apply techniques in real-time: Practice with your peers to work through workplace scenarios and walk away with fresh perspectives.
- Map strategies: Leave with the frameworks and guidance to turn persona profiles and culture mapping into influence that shapes campaigns, programs and business decisions.
