During these uncertain times and as people grapple for answers, reporters and editors are dedicating their focus on relaying correct and timely information and updates that can greatly affect their readers. Though you’ve shelved your product pitches, communicators can still provide valuable resources and insights that address the crisis and help audiences adjust. In this panel moderated by Greg Galant, founder and CEO of Muck Rack, ask questions and glean takeaways from Amir Bibawy, New York Bureau Chief and Senior Editor of Marketplace, and Alexandra Wilson, Associate Editor at Forbes, about how the pandemic has changed news media coverage, along with ways you become a trusted partner in publishing crucial messages.
- The ways reporters want to be pitched (and when you should do it)
- Tips what’s newsworthy and what’s not
- Ways you can offer alternative angles as well as data and experts’ insights
- Best practices for building relationships and trust that extend beyond the crisis