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Innovate with Instagram: Secrets of building brands and followers with buzzworthy visuals

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Topics: Social Media & Marketing

Broadcast: March 2016

Duration: 44:40

Images are more powerful than words. No wonder Instagram has skyrocketed from an app to a social media phenomenon with over 400 million users. Yet only 25 percent of top brands use Instagram—and many of those treat it as an afterthought. Others waste resources on uninspired Instagram strategies. Whether you’re adding Instagram to your program or well down the path, have no fear.

Bob Burns, who manages TSA’s Instagram account that was named the 4th best account to follow by Rolling Stone (beating out Beyoncé), will provide you with the know-how to succeed on Instagram. You’ll discover the latest techniques to increase brand visibility and boost followers. You’ll launch a superb Instagram site and incorporate it into your social media strategy—or you’ll revamp your way to Instagram greatness.

Key Takeaways:

  • Instagram in the news: How to use the latest updates to grow traffic
  • How to rejuvenate social media strategies to feature Instagram
  • Inspiring accounts: How to revitalize your Instagram design
  • How to integrate Instagram & Facebook to optimize reach, engagement
  • Traits of buzz-worthy images: How to create & distribute higher-quality images
  • Attract and engage wider audiences with hashtags, contests, advertising and paid Instagram Influencers to push branded posts
  • Improve—and prove—ROI: How companies attract and convert leads from Instagram
  • Bob Burns
    Bob Burns
    Social media lead
    Transportation Security Administration (TSA)
    READ MORE

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Bob Burns
@TSAMedia_BobB

Bob Burns

Social media lead

Transportation Security Administration (TSA)

Bob Burns is the social media lead and national social media spokesperson at the Transportation Security Administration (TSA). He joined the TSA's public affairs team in 2008 to manage the TSA blog. His posts contain the perfect mix of fact and funny—artfully conveying important information in an entertaining fashion. He won a PRSA Bronze Anvil in 2010 and the TSA Instagram account he manages was recently named by Rolling Stone the fourth-best account to follow. He was named the TSA Employee of the Year for 2017 and earned his agency three Webby Awards.
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