Social Media Lead
Katrina Najm is the social media lead at CDW, where she oversees the strategic direction of social programs at the company across multiple platforms including organic, paid, customer and employee advocacy. She leads the social media team to help drive revenue, customer engagement and overall brand awareness for the organization. She previously was a communications senior manager at PwC, where she focused on media relations and social media, while serving as a senior advisor to executives. During the pandemic, she led efforts that resulted in her team being selected as a finalist for the PRSA Silver Anvil Awards for their work in promoting the COVID Pulse Surveys throughout 2020. Before that, she served as social media manager at PwC and has also worked with brands ranging from Thomson Reuters and Wyndham Worldwide to MTV Networks.