Influencer Marketing Strategies to Boost Engagement & Revenue

With each new monetization feature on social media, another tribe of influencers is born. As you are encouraged to find fresh revenue streams in each platform update, your strategy for onboarding and deploying your influencers must change, too. In this panel, we’ll discuss platform-tested influencer marketing strategies that are proven to boost engagement, drive revenue and activate your influencer’s pre-existing networks to create new customers and brand advocates.

You’ll learn:

  • Best practices to strengthen influencer contracts with performance expectations that align with larger marketing goals
  • How to identify the right influencers and create a mutually beneficial partnership
  • Ways to manage influencer expectations around style and branding while allowing them to communicate with their authentic voice.
  • Tips for incentivizing and rewarding your influencers when they meet projected ROI
  • Strategies for launching influencer campaigns that tailor the most attractive elements of your brand to the tastes of an influencer’s core following
  • Brandi Boatner
    Social and influencer communications lead for global markets
  • Karen Chong
    Director of Audience and Influencer Engagement
  • Whitney Gonzalez
    Founder and CEO
    Radiate Social
  • Carrie Strehlau
    Senior Social Media Specialist
    St. Jude Children's Research Hospital
  • Nicole Dye-Anderson
    VP, Head of Partner Media Relations