How We’re Winning the Talent Crunch: New Employer Branding and #Belonging Strategies

Kayla Washington is the director of global employment brand and recruitment at Gallagher, a global leader in insurance, risk management and consulting services. The company was recently  named for the 11th consecutive year as one of the World's Most Ethical Companies, according to Ethisphere. Kayla previously served as senior manager of employer brand at Change.org and has deep insight on today's top priorities in employer branding, including DEI, benefits and culture. She has a clear understanding of how internal engagement connects to the external face of the company and can easily deliver a creative, compelling strategy to solve any employer brand issue. Kayla started her early career in public relations with a passion for authentic storytelling. She believes her purpose is to help others realize that they already possess all the tools they need to be successful. In fact, she co-founded Intermixx because she wanted to give professional athletes a platform to showcase their passions off the football field and basketball court. Working with NBA and NFL clients, she realized that your personal brand identity is pivotal in determining your career path and aligning all professional opportunities. Thus her interest in employer branding blossomed. She believes that every company has an employer brand, whether it is a conscious employer brand is another story.

Paige Elliott is a manager of employer branding, engagement and DE&I in the Americas at Veeam Software. In this role, she positions Veeam as an employer of choice by telling the story of the unique work life culture, perks and attributes to attract and retain diverse top talent. Prior to Veeam, Paige’s experience includes leading the global employment brand at Northern Trust Corporation, a publicist for professional NFL & NBA Athletes, as well as other marketing and media production roles. Paige’s motto has always been that you can’t put her into a box! With a passion to help others discover their brand identity and authenticate their story to their audiences, Paige is a co-founder and personal branding consultant of her company Intermixx Brand Management. She holds a media and communications role at her church, is a huge advocate for non-profit work in foster care and her most important job is being a mother to her 2-year-old daughter, Kassidy. Regardless of what roles she is in, Paige walks in her purpose by empowering others to become the best version of themselves and encouraging them to reach their full potential.