How We Launched and Grew our Brand Podcast

According to Insider Intelligence, 22% of internet users around the world will be podcast listeners in 2023. In this case study, you’ll hear a brand storyteller share how they created and launched a podcast that drove brand awareness and engaged and educated its listeners.

You’ll learn:

  • What to figure out before launching a podcast including content strategy, length, cadence and production process
  • How to select, vet and prep guests who complement your host and contribute to your key goals
  • Hosting, interviewing and moderating techniques that keep people listening
  • Podcast metrics that illustrate success
  • Arantxa Gulias Valverde
    Head of Digital Communications