How to Use Gamification to Boost Engagement & Revenue

The prospect of adding gamification to your social media strategy may sound daunting, but it can be as simple as offering your audiences a contest or poll to derive data and encourage the behavior that will turn prospects into customers. In this session, we’ll look at some of the new and innovative ways that brands have gamified their marketing approaches to keep audiences willing to play again and again

You’ll learn:

  • Strategies for conducting polls on social media
  • Ways to gamify live broadcasts with interactive contests and more
  • How to design a contest around user-generated content that can be repurposed in future marketing campaigns
  • Tools and tech that make gamification easy to implement
  • How simple acts of gamification, like asking users a question, feed into larger promotional strategies
  • Ray Pastore
    Professor and Program Coordinator of Esports and Online Teaching and Learning
    University of North Carolina Wilmington