How to Use Data to Create and Measures Successful Social Media Strategies and Campaigns

Does data still sound like a four-letter word to you? With countless powerful tools to provide meaningful metrics and intelligent insights, social listening has evolved beyond a surface look at clicks or likes to analyze patterns of engagement and predictive behaviors of audiences. In this session, we’ll look at the best data-driven strategies for growing your follower numbers that don’t require you to be an analytics wiz and explore how some simple tweaks can optimize your content to reach your social media goals.

You’ll learn:

  • Why data is important to the success of your social media program
  • How to build a data-driven social media strategy
  • How to determine the metrics worth measuring on social media that align with larger campaign and company-wide growth goals
  • How to gain buy-in from stakeholders and establish yourself as a trusted business partner
  • Heather Brinckerhoff
    Director of Social Media