Social media leaders have scores of data at their fingertips for developing better content and employing channels to reach their intended audiences—but what’s the best way to leverage the data? Matthew Caruso, director, corporate communications, corporate reputation and digital engagement at KPMG, will show how his team leveraged Twitter, LinkedIn and their blog to foster greater engagement among key targets and stakeholders without adding noise or channel confusion. Join this fantastic session and you’ll learn the key steps for developing better content and demonstrating ROI to your leaders as well as the role content and activation play within an organization, their impact on internal communications and the culture of an organization.
- How to approach earned media by establishing owned and social channels as an engine for content and engagement
- How to engage with influencers to maximize organic visibility
- How to amplify content through paid activities to increase engagement
- How to establish a more social media-minded workforce through education and resources