These days, your employees expect senior leadership to be thought leaders on important issues that matter not just to your own industry, but to society at large. In this session, we’ll examine some of the best strategies for designing and composing thought leadership strategies that resonate with employees, and external audiences alike.
- Strategies for determining the right leader to speak to your workforce based on employee feedback
- The right channels for the right message (how to determine the right internal channels to share your message on)
- Tips for ghostwriting or editing that match your brand voice with your leader’s style of communicating
- How to align your thought leadership topics with the issues most important to your employees and your business