How to Lean Into Video to Build Audience Trust

When the world changed in 2021, most companies had to revamp social strategies overnight and figure out fresh ways to engage audiences with snackable content, educational information and other resources to build trust. This case study will share how one company revamped its visual storytelling approach and embraced video to deepen relationships, dispel information and put culture front and center.

  • Justin Joffe
    Editorial Director and Editor-in-Chief
    Ragan Communications
  • Tod Plotkin
    Green Buzz Agency
  • Ellen Gerstein
    Senior Director, Content Strategy & Engagement, Corporate Affairs