How to Growth Hack Your PR Efforts: Ways to Boost Media Coverage, Gain Buzz and Prove ROI

Justin Joffe is the Manager of Strategic Programming at Ragan Communications. At Ragan, Joffe produces content and conference, webinar and workshop agendas including the company's annual Social Media Conference at Disney World. He currently contributes articles, including the publication's Daily Scoop. Joffe is also a freelance journalist and communications writer specializing in the arts and culture, media and technology, and ad tech beats. Before joining the Ragan team, Joffe worked for Muck Rack, PR News, and The Observer. Additionally, his writing has appeared in several publications including Vulture, Newsweek, Vice, Relix, Flaunt, and many more. You can find him on Twitter @joffaloff.

Jake Mazanke is the Senior Manager of Corporate Communications at Teladoc Health where he leads corporate public relations. Mazanke previously served as Livongo’s Senior Manager of Corporate Communications, where he led communications through the company’s initial public offering and $18.5 billion merger with Teladoc Health. His accomplishments were recognized by PR Daily as the National Media Campaign of the Year, Best Brand Messaging or Positioning Campaign and Best Blog and Owned Media Strategy. Livongo was a finalist for the 2020 North America SABRE Awards for its initial public offering communications strategy.

Enid Maran is Managing Director and head of Onclusive’s Global Customer Success and Operations. Enid has been helping brands optimize marketing performance for over 14 years. Prior to joining Onclusive she served as Managing Director, Advertising & Marketing Effectiveness Solutions at Nielsen. There, she led Nielsen’s business focused on helping marketers improve marketing ROI by leveraging metrics and analytics. This included responsibility for the only MRC-accredited digital audience measurement in the U.S., along with resonance and impact solutions. She got her start in digital managing websites such as Billboard.com, and moved on to co-found the Non-Traditional business for Nielsen Media Research. She helped launch Nielsen’s Digital Out-of-Home currency audience measurement service before shifting focus to work with leading brands including AT&T, Coca-Cola, Nissan, Citi and General Mills. Enid serves on the Advisory Boards of Custodia, a FinTech startup, and Children’s Rights, a non-profit organization that pursues child welfare reform.

Kristin Daher is the Founder and President of Powerhouse Communications. Since establishing the agency in 2016, Daher has shaped it into a literal communications powerhouse delivering an imaginative approach to PR, influencer and social media programs for consumer brands across a variety of industries including restaurant, CPG, franchise, retail, technology and health and fitness. In the last year, Daher expanded the agency’s reach to work with international brands looking to increase awareness in the U.S. Always committed to company culture, Daher has built a healthy, creative environment for her employees to grow and thrive. Under her leadership, the agency has the privilege to manage communications strategies for clients like Mountain Mike’s Pizza, Juice It Up!, WaBa Grill, London-based Tone & Sculpt and Japan-based Asahi. For the second consecutive year, Powerhouse was recognized as a high-ranking company in Entrepreneur's Top Franchise Suppliers list, which recognizes leading companies providing services to franchise companies. Daher also serves on the Board of Directors for the California Restaurant Foundation, where she provides strategic counsel to increase awareness of the nonprofit that provides much-needed support to the struggling restaurant community.