How to Expertly Market to Gen Z

A new wave of consumers is emerging, known as Generation Z.  In 2020, Gen Z accounted for more than 40% of consumers in the US.  But, marketing to the new generation remains somewhat of a challenge for many brands.
It’s more than possible to connect with Gen Zers, you just need to know how to get their attention. In this session, we’ll uncover the secrets to reaching Gen Z with video and explore five proven video marketing strategies that work.

In this session, we’ll:

  • Explore the new wave of consumers
  • Discover how to use video to reach Gen Z
  • Create authentic content using trending platforms
  • See how videos drive traffic and engagement
  • Make websites more engaging with video
  • Bernadette Butler
    CEO & Co-Founder