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Next Member Roundtable: June 26, 2023

How to Craft an Engaging Employee Newsletter

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Topics: Internal Communications

Broadcast: August 2022

Duration: 59:54

Email and newsletters still top the list as the most effective internal communication channels, according to Ragan’s Annual Benchmark Report. But in today’s dispersed workforce environment, some communicators ponder what’s the right mix of content to keep employees engaged and informed (and reading: think, open and click-thru), and what are some of the best practices to reach deskless workers or employees across time zones.

Join Workshop’s Rick Knudtson and Jess Spangler as they showcase real newsletter templates that actually work in today’s workplace environment — remote, hybrid, deskless, frontline, in office — at a variety of organizations. Get ready to roll up your sleeves as they uncover:

  • How to create an engaging all-company newsletter that your employees actually want to read
  • Ideas for making content creation easier than ever
  • Tips and tricks for more specific communication situations (like frontline employees or teams across different time zones)
  • Templates that have worked well for a variety of different companies
  • Ideas for improving open and click-through rates
  • Rick Knudtson
    Rick Knudtson
    Co-founder and CEO
    Workshop
    READ MORE
  • Jess Spangler
    Jess Spangler
    Senior Account Executive
    Workshop
    READ MORE

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Rick Knudtson
@rickknudtson

Rick Knudtson

Co-founder and CEO

Workshop

Rick Knudtson is the co-founder and CEO of Workshop, a delightful internal email and communications platform. Previously, he co-founded and helped grow Flywheel (acquired by WP Engine in 2019). Rick loves design-led products, simple go-to-market strategies, and working with crazy smart people.
See All Videos
Jess Spangler

Jess Spangler

Senior Account Executive

Workshop

Jess Spangler is a senior account executive at Workshop. For the past 10 years, Spangler has worked for tech startups helping to grow sales and account management teams. Her title might be "sales" but she's passionate about building positive cultures and creating a space where employees love coming to work. She is the self-proclaimed Queen of "Friends" trivia, is completely obsessed with her three dogs and forever in search for the perfect margarita.
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