How to Attract the Right Talent and Build Loyalty to Your Employer Brand

The employer brand has shifted massively in the last 10 years, from a talent attraction tool to a talent loyalty tool. Has your employer-brand strategy changed? Employer branding used to be slick careers sites and clever culture videos. Today no one wants to hear your whitewashed version of your culture. They want to know three things: 1) How you stack up to other companies on Great Places to Work lists 2) How your employees rate you on employer reviews sites 3) Would the people in their networks who work at your company recommend you? Join Jennifer Johnston, senior director of global employer branding at Salesforce, to learn how to craft a compelling employer brand story that both attracts the right talent and builds loyalty with your current employees.

Key Takeaways:

  • How to build an employer awards strategy and how to promote the news internally and externally when you win
  • How to manage your reputation on employer reviews sites
  • How to engage your employees as passionate advocates for your employer brand on social media
  • Jennifer Johnston
    Senior Director, #dreamjob Marketing & Comms