Change is constant, but it doesn’t have to catch you off guard. This rapid-fire session is built for comms pros who want to shift from panic mode to power move when navigating change. Whether it’s a restructure, layoffs, or simply rolling out new tech or AI tools, this session zeroes in on the risk assessment and mitigation skills that should live at the beginning of your change comms strategy. You’ll learn how to:
- Assess change fatigue and readiness: How to evaluate your organization’s saturation point with recent changes, so you can tailor message tone and timing with empathy and strategy.
- Your listening infrastructure: The always-on listening systems (ERGs, manager feedback loops, and digital sentiment tools) that can give you real-time insights into workplace morale.
- Survey best practices: How to ask the right questions to assess emotional tone, clarity of messaging and psychological safety. Plus: ways to leverage town halls and anonymous feedback for nuanced understanding.
- Scorecard strategies: How to build a dashboard or change heatmap to align leadership and the comms team on where pressure points exist, how to assess fatigue. Plus: What do to when the data indicates your corporation isn’t ready.
