How technology and innovation drove storytelling gold at the Olympics

Most organizations have at least 12 months to prepare for the Olympics, but when Intel signed the agreement to be one of the worldwide top partners for the 2018 Olympic Winter Games in Pyeongchang, South Korea, the company had only 6 months to get ready. As a result of its efforts, Intel garnered more than double the share of voice of any other top partner on social media. It also drove more than 4750 original stories and 36.6 billion global media impressions, 93 percent of which carried a positive tone.

In this special keynote, you will learn how a first-time sponsor mobilized a team of global marketers and communicators to showcase how Intel technology can help people better experience the games and the Olympics spirit in new, surprising and innovative ways: through 5G, drones and virtual reality. You will also learn tips to drive compelling storytelling at scale and in a way that breaks through the noise.

  • Laura M. Anderson
    Vice president and general manager of global communications
  • Stephanie Joukoff
    Director of marketing: Olympics, Intel Sports, New Technologies
  • Gunjan Rawal
    Digital and social strategist
  • Stephanie Matthew
    Senior manager of global corporate communications