How PR Pros Can Drive Coverage and Conversation in the Future of Media Relations

You’ll learn:

How journalists use social media—and the do’s and don’ts of online pitching

The pitfalls of fake news and PR pros’ responsibility in the fight against it

Tools and techniques you can harness to quickly respond to breaking news and trends

How to bridge the gap between traditional media relations and emerging best practices

Ways to boost your brand’s buzz before securing media coverage—and how to extend your coverage wins

  • Greg Galant
    Muck Rack, The Shorty Awards