How outstanding content can help reinvent your brand, change your culture and more

Though PR pros are often used to working with limited resources, content has become an immensely powerful weapon in the hands of corporate communicators. Amber Allman, vice president of corporate communications and events, helped Gannett | USA TODAY NETWORK go from a legacy newspaper organization to one of the largest and most innovative media and marketing brands. Through tailored storytelling and expanded storytelling platforms, the organization amassed more than 170 billion media impressions worth $1.45 billion in 2017. It has also gained 20 percent more website visitors, 53 percent more video views and 76 percent more online engagement. Learn how content done right can tell your organization’s story—and endear you to audiences that include employees, journalists, investors, partners and customers.

  • Amber Allman
    Vice president of corporate communications and events