How Orlando Health’s Media Relations Team Handled the Pulse Nightclub Tragedy

At 2:00 a.m. Sunday, June 12, 2016, Orlando became the site of the worst mass shooting by a single gunman in our nation’s history. Forty-four victims were brought to Orlando Health’s Orlando Regional Medical Center, home of the area’s only Level One Trauma Center. The crush of press soon followed. Hear how Orlando Health’s media relations team responded to the massive media presence.

Key Highlights:

  • Walk participants through the timeline of events
  • Present traditional news coverage and internet engagement statistics
  • Discuss the crisis plan and share its most important points
  • Provide tips and lessons learned
  • Kena Lewis
    Director of public affairs and media relations
    Orlando Health