Hear from the Boss: C-suite Expectations of Communications

Regardless of where you and your team are in the pursuit of that “seat at the table,” we can all agree: Earning – and maintaining – the trust and reliance of the C-suite is crucial to the PR function. Communicators must establish themselves as indispensable counselors to the C-suite when any and every business decision is being pondered. The best way to achieve that status is to hear directly from CCOs on what the C-suite expects and needs from the communications team. In this session, you’ll learn:

• Managing up. Getting comfortable and effective at being the boss’ boss when the situation calls for it, which it will
• When to – and not to – push. The CEO’s personality and preferences must be factored in all communications planning
• Making an impression. This isn’t just about CCOs. Every member of the comms team can grab the C-suite’s attention. Make sure you do so in the best light.