Harnessing LinkedIn for Thought Leadership, Branding, Employee Engagement and More

Move over TikTok and Instagram: LinkedIn has the power to establish you and your executives as industry experts, while also powering networking and engagement initiatives. The social media platform can emphasize organizational efforts as much as individuals’ insights—as long as your strategies are in line with your brand voice and social media objectives. In this panel with Purna Virji, Senior Content Solutions Evangelist for LinkedIn, and Amanda Ponzar, Chief Communications & Strategy Officer for CHC: Creating Healthier Communities, you’ll learn ways to stand out with video content, livestreaming efforts, and more along with ways to solidify yourself and your organization’s executives as thought leaders online, along with increasing both your organization’s and personal brands through LinkedIn.

You’ll learn:

• Ideas and lessons learned from LinkedIn livestreams and pre-recorded video content
• Ways to increase your brand’s visibility on LinkedIn through employee advocacy, executive thought leadership and more
• Tips and takeaways for leveraging trends and conversations to extend the reach of your posts and content
• How LinkedIn can and should fit into your social media and digital content strategies