The brand landscape experienced a seismic shift in the wake of the last presidential election. As we gear up for the heated 2024 races, this panel will provide communicators with a roadmap to successfully navigate the looming minefield of partisanship and politics-centric controversy that awaits. Together we’ll cover:
- What to expect: The political themes and controversies we’re already seeing for the coming election—and how to navigate them without stepping on third rails.
- Values-driven strategy: How to address or respond to sensitive issues relevant to your brand vision, voice and values— while uplifting both internal and external audiences.
- Dealing with blowback: Ways to foster trust and rebuild reputational damage when partisanship strikes or political players target your organization.
- Tools and tech: How to monitor and mitigate brand risks in real time with the help of social listening tools, AI and predictive technologies.
