Going Beyond the Acronyms

Carol Cone, CEO and founder of Carol Cone ON PURPOSE, pioneered the field of purpose in the early ’80s and has since helped organizations link business and societal objectives, navigating the evolution of philanthropy, corporate citizenship, CSR, social impact, ESG, and today, purpose. Leveraging data and case studies in this session, Cone will explain:

  • The evolution of purpose, and the rise of stakeholder capitalism
  • Demonstrate why purpose must be authentically embedded in an organization to achieve impact
  • Why communications pros must understand their role in bringing an organizations’ purpose to life
  • Carol Cone
    CEO and founder
    Carol Cone ON PURPOSE