‘Go the distance’ to captivate and engage your target audience online

Social media is drastically changing the communications landscape, and organizations of all types—from small nonprofits to legacy media brands—must adapt to stay in the forefront of audiences’ minds and hearts.

In this fireside keynote, Terry Hurlbutt, vice president and general manager of digital for “Good Morning America,” will share lessons learned from relaunching the social media strategy for the No. 1 morning show. She’ll share how they’re reaching and interacting with their viewers through Facebook, Instagram, Twitter and Pinterest, along with insights on the future for news brands and beyond—including targeting through data, content creation and more.

  • Terry Hurlbutt
    Vice president and general manager of digital
    “Good Morning America”
  • Jake Jacobson
    Former director of PR
    Children’s Mercy Kansas City