Gaining Social Compliance: Proven Techniques for a More Persuasive Public Affairs Strategy

The psychology of influence and its communication application is explained in relatable, applicable terms that allow participants to tap into the power of persuasion. We explore compelling social forces that affect all humans for as long as humanity has existed. Participants will:

  • Discover research-backed science to strengthen your public affairs program
  • Gain insights into understanding why and how to get people to say yes
  • Realize how persuasion science is used on you in your everyday life
  • Learn how to apply persuasion communication theories
  • Know how to change a person or group’s behavior
  • Karen Naumann, APR
    Snr. Instructor, Public Affairs
    U.S. Department of Defense’s Information School