Gaining Market Share: Communicating Successful DEI Initiatives to Attract Customers and Improve Brand Awareness and Reputation

Marietta Hannigan, EVP & Chief Strategy, Corporate Development & Communications Officer, Jacobs

As the Strategic Program Manager for Ragan Communications, Jorgensen is responsible for creating content and developing speaker line-ups for webinars, workshops and conferences in the areas of Communications, Crisis Management, Media Relations, Diversity, Equity & Inclusion and Employee Wellness. She has more than 20 years of experience in the conference and events industry, spanning content, program production, operations, sales and marketing through her work with organizations across North America, the Caribbean and Europe. In recent years, she brought her considerable expertise of building and starting new conferences, product lines, opening new regions and offices to senior-level positions with organizations like: M&A Advisor, Public Sector Network, EUCI, Momentum Events, IQPC, The Connex Group, Argyle Executive Forum, ISG, and Marcus Evans. She was also the Co-Founder and Managing Director for MSE Partners where she coined the phrase “Eliminating the Conference Coma,” which has now become her event mantra. She is also a member of Ragan Communications’ DEI Committee.