Future-Proof Your Social Media: Keys to a Responsive Social Media Strategy

Domonique James is the founder and CEO of Politics with Purpose, where she works with leaders, causes and corporations to raise their influence, secure media coverage and craft effective campaigns and initiatives that positively impact communities and the world.  An award-winning political and communications strategist, Domonique is an example of social impact done right — she's gone from a poor family to working for a US president, all thanks to an ecosystem of people, policies and programs that broke barriers and unlocked her potential. Her political career began as an organizer on President Obama’s campaign, ultimately serving as a White House Liaison to the Environmental Protection Agency. Before that, she was the Director of Business Development at Audience Partners (now A4 Media). There she oversaw nearly 200 campaigns in politics, issue advocacy and public affairs. Domonique’s cross-sector career includes clients and employers like First Data Corporation (now Fiserv), MillerCoors, Girls Who Code, Buzzfeed and Boston Globe Media.

Jennifer Beam is the director of advocacy social and digital media at AARP, where she leads the strategic development of AARP’s national advocacy social and digital campaigns around key priority issues including Social Security, Medicare, prescription drugs and family caregiving. Jennifer champions the power of AARP’s dedicated volunteers and activists, centering and sharing their personal experiences and stories to drive social change. Her efforts led to an award-winning campaign featuring Larry, a retired law enforcement officer who was forced to sell his home in order to afford his medication – a campaign that ultimately moved the needle and led to a historic win in AARP’s fight for lower prescription drug costs. An accomplished communications expert and advocate with more than 20 years of experience, she's passionate about engaging and empowering Americans 50+ to take action.

Adrienne Sheares is the owner of the social PR consultancy of ViviMae Labs, where she specializes in helping B2B SaaS, health care and advocacy organizations, and business leaders use the power of social PR to increase visibility, further credibility and stand out from the crowd. An entrepreneur, keynote speaker, storyteller, strategist and personal branding coach with over 12  years of experience, she has worked at the intersection of social media marketing and public relations, creating solutions for AARP, Cision, Discovery Education, Issa Rae (creator of HBO's Insecure), The Root, Young Invincibles and more. Her expertise has appeared in ABC News, Adweek, PR Daily and more. In 2023, Emplifi listed her as one of 16 female marketing influencers to follow on social media. She has spoken at Content Marketing World, SocialFresh, SparkTogether and more.

Krysten Copeland is an award-winning communications strategist and founder of KC & Co Communications, a small but mighty public relations consultancy based in Washington, DC and Brooklyn, NY. She manages firm operations along with strategic and tactical planning for clients within the political, tech and advocacy arenas. Her clients have included President James Madison’s estate, Congresswoman Yvette D. Clarke (D), National Cherry Blossom Festival, Congressional Black Caucus Foundation, Theatre Washington, real estate entrepreneur and Netflix host Ati Williams, former New York Assemblyman and DNC Vice Chair Michael Blake, Transdev North America and a host of other tech, lifestyle, real estate, advocacy and political clients. She also serves on the board of Pine Forge Academy, one of the four remaining African American boarding schools in the U.S., and volunteers with Reading Partners, a children's literacy nonprofit.