From Your Website to Content and Ads: Mastering the Art of SEO

With more consumers than ever before shopping online, it’s crucial for you to optimize your organization’s online presence, including making sure your website provides an outstanding experience and delivering content and promotions that’s driven by analytics and insights. In this session, you’ll see a live website audit and learn in real-time what can set your organization’s website and owned content above the rest. Then, you’ll dive into how to use SEO best practices as well as Google Analytics and other data to inform and expand the reach of your content, including email campaigns and social media efforts, helping you to reach the right audiences at the right time, with the right messages.

You’ll learn: 

  • How to integrate SEO best practices across campaigns and tie together your email campaigns, social media strategies, content and ads
  • How to establish meaningful goals and evaluation procedures
  • What you need to know about your website—and things you can do today to become more competitive
  • How algorithms across both search engines and social media platforms like Facebook and Instagram are changing—and how you can keep up