From Mics to Likes: Unleashing the Power of Podcasting and Social Media

Interest in social audio channels like Clubhouse waned after the pandemic. But the podcast boom is still on — with 70 million episodes now streaming across 5 million podcasts. So how do you launch a winning podcast and stand out in this crowded space? By hearing firsthand how it’s done — and by viewing podcasts as a piece of your larger digital strategy. In this session, you’ll learn:

• The state of podcasting: Insights into the continued growth of podcasting, where audiences are getting their podcasts — and top trends to be aware of now
• NewsNation’s podcasting journey: Steps to launch a successful podcast, including determining your content strategy, cadence and platforms
• Budget-friendly DIY advice: Tools under $1,000 to help you produce your own podcasts — and how to repurpose your existing content from other mediums for podcasting
• How others are using AI in podcasting — from building show notes and summaries to AI editing and more
• Ideas for promoting your podcast on YouTube, X (Twitter), Facebook, Instagram and even Threads
• How to measure podcast success in terms of influence, reach and other key metrics