From Grill Masters to Mastering the Road – How Two Well-Known Brands Have Mastered TikTok

In this session, we will hear from two distinct brands sharing two different stories as to how they are using one social media platform.

First, we will hear how Weber Grills decided to use branded hashtags and created an engaged community on TikTok that helps conjure images of summer, family vacations and fun in the backyard. Annie will share best practices, challenges and successes Weber Grills has seen on TikTok.

Next, Gabe Tan will share how he’s brought Classic BMW to the TikTok world through interesting video and have kept people engaged through branded hashtags, user-generated content and more.