From Activists to Advocates: Turning Your Internal Critics Into Brand Champions

Employee activism gets a bad rap, as the phrase is a misnomer for those who are speaking out against the practices or behaviors of your organization, leaking information and more. In this session, we’ll look at what it takes to address those internal critics directly with accountable, transparent dialogue that can transform those posing reputational risks into drivers of positive corporate change.

We’ll discuss:

  • Recent examples of employee activism that could have been addressed sooner through employee advocacy.
  • How to revise your employee ambassador program to include those who are most vocal and outspoken.
  • Ways to process negative feedback that empower employees to drive positive change.
  • Strategies to remind employees of policies around leaking confidential, proprietary information.
  • Justin Joffe
    Editorial Director and Editor-in-Chief
    Ragan Communications
  • Sara Whitman
    Chief People Officer
    Hot Paper Lantern
  • Mia Blessing
    Public Affairs Lead and Internal Team Leader