Framework Topic: Public Relations

3-Part Series: Crisis Foundations

This 3-part, basic-level series covers the fundamentals of crisis communications — and how to set yourself up for success in what can be an extremely challenging situation. Beginning with risk assessment and response frameworks, this series then digs into the fundamentals of crisis response, tactics for communicating successfully and how to rebuild your reputation after a crisis is over.

As modern communicators, you must elevate your leadership skills to navigate an ecosystem that grows more complex by the hour. Continuing to operate in silos with public affairs and other communications disciplines will not only leave you at a competitive disadvantage, it also increases your organization’s exposure to risk. You need strategic relationships across political, August 2026 Leadership Masterclass – Your New Leadership Imperative: Managing the Stakeholder Matrix across Government, Employees and the Public, with Torie Clarke

When uncertainty, fear and external pressures impact your workforce, employees aren’t looking for direction—they want reassurance, safety and care. Learn how one senior leader prioritized the employee experience, guiding their team through a period of community crisis with compassion. In an increasingly unstable world, building culture grounded in humanity is critical. Learn how they: Responded Leading With Humanity: Building Team Culture in the Moments That Matter Most